Digital Agriculture Extension, messaging optimization and behavior change, and information management systems
Two-way information exchange to assess and respond to disruptions to agricultural services and food supply; and to help governments promote behavior change to limit the spread and impact of COVID-19.
PAD services 3.5 million farmers in 8 countries. In response to COVID-19, we can broaden and deepen existing programs; add digital to traditional extension systems; respond to disruptions in ag sector and food security; respond to disruptions in education and health sectors, etc.; gather and provide COVID-specific health information; utilize A/B testing etc to hone messaging and behavior change.
